WE stand with Celina Ryden: Serene Nails Says NO to Nail Shaming!!

You may or may not know about this, but slowly bubbling underneath the world of beauty (in specific) the nail industry, is a negative trend called nail shaming. What is nail shaming you may ask? Nail shaming is when someone expects 4 hour work to be done in one hour, or when someone sees an elaborate nail design on insta and expects their local nail tech to rec-create the same design for $40.00 or when specific groups are set up to shame the work of other nail techs. I know by now some of you are probably thinking “No way, people actually do these things”…….. Unfortunately the answer is yes. However, nail influencer Celina Ryden has launched a “Stop the nail shaming” campaign to protect nail techs mental health and reputation. The campaign looks at educating clients, about the realities of a normal working day for nail techs and to understand that each tech has their own individual skill levels and merits.

This is definitely a campaign that the Serene Nails team fully supports and stands by, as we believe no techs should have to endure shaming or bullying. Doing nails and providing beauty services, takes great courage, creativity and initiative and when a tech decides to put her talent out for the world to see. It can be devasting to be shamed, or have her work unfairly critiqued. Especially when the person doing the critiquing, maybe comparing a 2-year techs work to that of a 10-year tech. So how can you help? Well in line with Celine’s campaign we urge all techs to share this information, with their clients and other nail and beauty professionals. Also protect your fellow techs, by not shaming their work. Lastly share the following hash tag #stopthenailshaming on your social media, to help spread awareness of this important issue. Until next time sweets xxx

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